Available from December 2026
Marco Praetorius — Websites & CRO · Basel
I lead web teams or build the site myself: concept, design and headless build. Conversion optimisation since 2013, analytics since 2008. Since 2025, my AI-assisted process has cut production effort by 45–80 %.
Experience at
Axisbits · IU International University · Finanzcheck · maxdome / ProSiebenSat.1
By the numbers
Since 2025 I produce websites with a standardised, AI-assisted process. Effort figures compare these projects with similar ones delivered before. The process keeps getting faster: I built this site in two to three days.
45–80 %
less production effort on comparable websites
6–12 weeks
from kickoff to launch for custom B2B websites, including client feedback rounds
9
website and branding projects launched, 4 more in progress
6 years
of team leadership, at IU Group and Axisbits
Approach
That way nothing gets lost between the concept and the launch.
01
Sitemap and section logic are defined before anything is designed. Every page follows a reasoned argument rather than a template.
Proof
Built on SORTED, a CRO framework I developed myself, with ICE prioritisation
02
Reusable building blocks, clear sign-off steps and a distributed design and development team that knows what is decided and what is still open.
Proof
Production effort cut by 45–80 %, 6–12 weeks from kickoff to launch
03
Choosing between headless, WordPress and HubSpot CMS on cost, benefit and risk, so the site fits your team after launch, not just on day one.
Proof
Led the business evaluation of a headless stack (Astro, Sanity, Vercel)
Strategy before design.Process before pages.Data before opinions.
Selected work
Four projects in detail, with my role in each. Below: further website projects I led.
01 / 04
LUCCA · Medical congress · Switzerland
Concept, design and delivery of the website for a recurring cardiology congress, plus ongoing updates. Sections are built so the next edition needs no rebuild.
Launched · lucca.swiss
Brand system to website
02 / 04
TCFG · M&A advisory · Switzerland
Website concept and design on top of the brand system: design rules and components first, pages second, so the site can grow without a new concept.
Design approved · final fixes before launch
Everything by me
03 / 04
Pur Du · Psychotherapy practice · Switzerland
Requirements, concept, design system and content, all by me. A calm, warm brand world that carries from the home page through every offer.
Design approved · development next
Headless · Astro + Sanity
04 / 04
Fideli · U.S. tax advisory · Zurich / Miami
Branding, website concept and design for a U.S. tax compliance firm, planned as the pilot for technically more complex projects on a headless stack.
Design in final review · development next
Experience
Four perspectives on one question: why do people act on a website — or not?
Talks & writing
Invited by two of the major testing platforms, plus writing on the topics most often underestimated in projects.
Fair questions
You do. Code, CMS and hosting run in your own accounts, so you are never locked in. If you prefer, I take care of everything for you.
No. Structure, design and content are made for your audience and your offer. The speed comes from the process and reusable building blocks, not from cutting corners on quality or flexibility.
AI speeds up production. Strategy, page logic and conversion decisions are mine, based on CRO practice since 2013.
Most B2B websites have too little traffic for reliable A/B tests. So every page is built on proven conversion patterns and SORTED, the framework I developed for conversion audits, page concepts and test priorities.
A conversion-focused one-page website starts at CHF 3,000. Larger websites built to generate leads usually cost up to CHF 9,000, depending on scope. You get a quote after a short call.
Usually 6 to 12 weeks from kickoff to launch, depending on scope and how quickly feedback comes back. You are involved at a few clear sign-off steps, not in every detail.
Yes. Your team edits texts, images and pages in the CMS without touching code.
Your team can maintain the site, or any developer can take over, because it runs on a standard stack in your own accounts. If you want support from me, I offer packages of hours.
I set up the redirects myself and make sure existing rankings are kept or improved. Short-term fluctuations after a relaunch are normal until Google has recrawled and re-evaluated the site.
Contact
For conversations about a role, a project or a talk. I usually reply within one working day.
2 project slots open from December 2026Also open to the right permanent role.
